"The Norman Door"
In his classic book "The design of everyday things", Don Norman (hence Norman door).
Most of the solutions for using things already exist, so why are we trying to make our user's life complicated?
The most basic usability test is whether a user can understand how to operate your digital product without instructions.
Why should the user be the center of everything you design?
When creating usable, smart and intuitive products as a designer you should consider the way your user will interact with your product every step of your thinking process.
Should you hire a UX designer?
YES
Can I predict the future?
Not yet. But I can create, by using UX methodology that I mastered along the way, an experience that will eliminate users' pain once they have used your digital product.
You're not designing for yourself.
There is a way of planning, creating and designing usable experience. The most important part of the process is not to design for yourself.
 features
Solving challenges for costumers, product, and business
.
Simple, elegant and inspirational user-experience.
Conceptual Product vision and the art of storytelling.

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